Fade In and Fade Out Background Colour
$(document).ready(function(){
$(".jcarousel-skin-tango .jcarousel-item").hover(function() {
$(this).animate({backgroundColor: "#bbccff"}, "slow");
}, function () {
$(this).animate({backgroundColor: "#ffffff"}, "slow");
});
});
// Opacity instead of colour. However, transition not too good in IE?
$(document).ready(function(){
$(".jcarousel-skin-tango .jcarousel-item").hover(function() {
$(this).animate({opacity: '1'}, "slow");
}, function () {
$(this).animate({opacity: '0.75'}, "slow");
});
});